What is the Giant Squid Group Stewardship Survey?
Giant Squid Group’s Stewardship Survey is exploring how the organizations who solicit me for money build relationships with me after I’ve made a gift. What does it feel like to be a donor? What excites, motivates, and inspires me, and what leaves me wanting more?
We’re updating the survey monthly through 2019 (and beyond?) Stay up to date by signing up for the Giant Squid Group newsletter.
Giant Squid Group Stewardship Survey: Month One
I launched the Giant Squid Group survey on December 1st, 2018 with the following parameters:
I will make a $20 gift or the smallest amount requested on the remittance card or online giving form, up to $1,000 total for the year..
Organizations who solicit only my husband, or organizations who I choose to support without being solicited are not included in this challenge.
I won’t share details of how an organization stewards me, unless I’m really impressed. My intention is not to point out the negatives, only to explore trends.
....and away we went.
December at a Glance
In December, I donated $135 to six organizations.
The HELP Center of Austin
Southern Poverty Law Center
Caritas of Austin
Free Forest School
My smallest gift was $5 (the smallest amount listed on the remittance card) and my largest gift was $30 (a donation from the Angel Tree at a holiday party).
My relationship with these organizations:
I went to a holiday party for one organization to support a friend;
I was a previous donor to one organization;
I was a constituent of two of the organizations; and
Two of the organizations sent me unsolicited direct mail.
On to the fun part!
Three organizations sent me a generic receipt with no real copy thanking me for my gift or explaining how it would have an impact.
Three organizations sent me a customized email with a short paragraph or two explaining the importance of my gift.
To be honest, none of the email confirmations I received in December stood out. But I appreciated the ones that included a short paragraph and were well designed and easy to read. My least favorite one was a paypal receipt. My favorite email receipt as this one from the Southern Poverty Law Center.
It included a signature (nice touch!) and had a link to check to see if my gift was eligible for an employer match.
Thank You Letters
One thank you letter. That’s it. I’m not even going to write more about it, just stew in my sad, letter-less existence.
New Donor Outreach
I was a new donor to five of these six organizations. I’ve received no new donor outreach so far. Given, we’re just coming off the holidays so maybe this will change.
Takeaways for this month, or my current thoughts about this project
Holy avocado toast, I’m getting more solicitations than I thought I would!
That whole “is your donation page costing you money” thing that I wrote about last month? Super real. I almost clicked off a page without hitting submit and I’d literally written that blog post three days prior.
How did all these organizations get my information? Who are they buying it from?
I hope I get some thank you letters soon.
Looking forward to next month’s recap?
I can’t wait to see what January brings Giant Squid Group. Make sure you don’t miss any Stewardship Survey updates! Sign up for the Giant Squid Group newsletter today (and get a free Fundraising 101 ebook!)