How one nonprofit private school revamped their annual fund letter and raised $25,000 more than the previous year - in just two months.
Annual funds and appeal letters go together like peanut butter and jelly. And like peanut butter and jelly, they are a staple in the fundraising world. In fact, solicitation letters make up about 7% of all fundraising revenue in the United States, and that doesn't include giving via email.
Appeal letters aren’t a silver bullet, however, and a lot of time organizations spend the time and money to send out fundraising letters only to be disappointed in the low return.
Often a few tweaks to your letter can have a big impact. Here’s an example of how one school increased their annual fund by $25,000 by changing how they wrote their appeal letter.Read more