When I started as the Executive Director at a small, grassroots nonprofit, the organization was running a deficit, and we projected cash flow shortfalls a couple times a year. Though I was fairly new to fundraising, it was clear we needed to change our strategy.
Within my first year, we overhauled our fundraising approach. By the time I left four years later, we had multiple years with a healthy cash flow and ended with a small surplus. Individual giving was just one piece of this transformation, but we were able to double our individual giving in one year because of good relationships, good strategy, and good planning.Read more