Individual donations are the lifeblood of nonprofits, big and small. They’re particularly critical to start-up and small nonprofits relying on the grassroots efforts of their supporters to fund their programs and increase their impact. But nonprofit donation forms see an abandonment rate of 50% to 70%! That means more than half of people who click on the “donate” button don’t actually make their gift.
Making your website donor-centric and easy to use doesn’t have to be a huge project. These five best practices will help ensure that when donors land on your website, they’re able to make a gift and invest in your organization.Read more