Case Study: An appeal letter that increased revenue $25,000
Annual funds and appeal letters go together like peanut butter and jelly. And like peanut butter and jelly, they are a staple in the fundraising world. In fact, solicitation letters make up about 7% of all fundraising revenue in the United States, and that doesn't include giving via email.
How to Write a Fundraising Letter that Delights Your Donors
Have you ever gotten a letter from a nonprofit organization asking you for a donation?