Case Study: An appeal letter that increased revenue $25,000
Megan Gopp Megan Gopp

Case Study: An appeal letter that increased revenue $25,000

Annual funds and appeal letters go together like peanut butter and jelly. And like peanut butter and jelly, they are a staple in the fundraising world. In fact, solicitation letters make up about 7% of all fundraising revenue in the United States, and that doesn't include giving via email.

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